At first, I wanted to make up a phrase around the brand initials “SLV.” Coming up with a word that started with a “V” was the only difficulty that hit me in the head many times.
In my mind, I wanted the phrase to be meaningful and have a powerful message. Something that would get the attention of people. "Sole Leaders" was the start of it. It rolled off my tongue right away and it just sounded pretty dope. As mentioned, that V word was difficult to come up with. I went over different ideas with team and they mentioned it would be a little too tough to proceed with that idea. This allowed me to think more freely and to move past that small headache.
I reflected back to our slogan “Unity Through Individuality.” In a previous post I discussed the meaning behind it. You can read the full post here.
But to briefly put it, we’re all different, and what makes us different brings us together.
From there you can see that Sole, meaning “being the only one," reflects our individuality.
Each of us have different talents, and those talents are able to help one another. People turn to you and I for advice, given our respected field, and vice versa. We’re able to help lead those with the things we do best.
Then that’s where “of the Future” seeped its way in. Sole Leaders of the Future. Many of us are going all in on the things that we enjoy doing to help supply our future.
I was teetering with the word “Sole." It didn’t seem to look right within the whole phrase.
What came to mind was the word’s similar sounding counterpart, “Soul.”
Soul stood out more to the group and myself. This word seemed more relative to our Individuality. If you think about it, our souls are really make us the way we are. It’s what really distinguishes us from one another.
Overall, it looked better in the full phrase… “Soul Leaders of the Future."
From then on, the design execution just flowed on and came to what it is now.